BRAND BACKGROUND

For Tet 2024, Ensure launches a meaningful campaign with the message "A SUFFICIENT TET IS WHEN PARENTS ARE IN FULL OF HEALTH". 

Tet season is not only a homecoming season with Vietnamese, but also plays a vital role in giving them a chance to ceate old-meet-new memories and keep them in frames of happy, healthy family moments. 

Choosing Influencer Marketing to spread the meaningful message from the short film “Điều thân thương nhất”, Ensure has successfully shared the humane message during 2024 Tet season.

ROLES OF KOLS

- Integrating family stories of past and present Tet through the voices of macro influencer groups such as Hoang Bach, Minh Ha, Bao Thanh... 

- Combining with "veteran" artists and macro influencers that matches brand's target audience, such as Salim & Pam, Xoai Fam, Dang Khoi Family... to reach potential customers who are more likely to trust and use the product.

- Promoting humane message through influential community pages