BRAND BACKGROUND

To affirm the distinct positioning and unmistakable characteristics of Knorr fish sauce, Knorr has joined hands with the campaign ambassador - chef Huy Tran - to create a recipe collection called “Vị Mắm Nhà Mê" that all families would loves to enjoy. This is a very "delicious" approach that cleverly conveys the USP of the product - rich in anchovy coal and the essence of Phu Quoc fish sauce. In particular, chef Huy Tran is also a "ten out of ten" ambassador choice for the campaign, with a series of home cooking videos that are extremely praised by the online community.

ROLES OF KOLS 

Taking on the task of spreading the campaign on social networks, The A List assisted Knorr to conduct a livestream session called “Biệt đội xịn - Nấu món mắm cực mê". The A List also partners with community pages to viral the initiative Chef Huy Tran A.I. In addition, The A List accompany with multiple KOLs to post delicious cooking videos featuring Knorr Fish Sauce according to the recipe suggested by Chef Huy Tran A.I.

RESULTS

- TOP 1 - Kompa's "Top 10 May Campaigns" ranking, attracting a huge amount of discussion with 18,075,558 discussions and 194,448,480 interactions.

- Top 6 - BSI Top10 Campaign with high virality score (0.83)