BRAND BACKGROUND

Realizing the alarming risks of Cervical Cancer: 

- Up to 7 women die from cervical cancer and 14 new cases are diagnosed everyday. (1)

- The probability of being infected with HPV at least once in your life when having at least 1 opposite-sex partner is higher than 85%. (2)

- HPV is the cause of nearly 100% of Cervical Cancer cases. (3)

- 78% of Cervical Cancer cases are diagnosed between the ages of 30 and 39. (4)

Cộng đồng phòng vệ HPV has joined hands with Chị Đẹp Trang Pháp and The A List to raise awareness and emphasize the importance of protecting yourself against HPV. 

With the insightful message "THƯƠNG MÌNH Ở TƯƠNG LAI - PHÒNG VỆ HPV TỪ HIỆN TẠI", the campaign tells the story of a 30-year-old lady who is full of ambitions and dreams. And by proactively preventing HPV, she continues writing a future filled with many bright moments and fulfilled artistic passion. This is the foundation for us to be able to take care of our parents, love ourselves, and cultivate our love life.

ROLES OF THE A LIST 

As the influencer marketing agency of the campaign, The A List has taken the vital role: Being a bridge between Chị Đẹp Trang Pháp and the HPV prevention community, thereby spreading a meaningful message to all women to learn how to love themselves and prevent themselves from HPV from now on.