BRAND BACKGROUND
On life's journey, we find ourselfs seeking answer for a tough question: "What is happiness?" At each stage of life, we find a different definition. But no matter how we define happiness, there is one thing that remains true through time: If we want to live a happy life, we must know how to love ourselves.
In March 2024, Ecopark launches the campaign SỐNG HẠNH PHÚC, SỐNG ECOPARK. In the viral video, through a card with a happy message sent to its residents, Ecopark subtly affirmed: Ecopark is where we slow down - we realize - we touch to be a "green city" with the mindset of bringing a happy life to everyone.
ROLES OF KOLS
As the influencer marketing agency of the campaign, The A List has proposed the strategy of selecting and connecting KOLs suitable for the campaign - such as VJ Thuy Minh, MC Mai Ngoc, Ngo Mai Phuong, and MinHee's family; as well as hot communities such as Đài Phát Thanh, Lang thang Hà Nội, Chuyện của Sài Gòn, Lost Bird, Ngoa… The A List also provided ideas and detailed scripts for the viral video SỐNG HẠNH PHÚC, SỐNG ECOPARK - a special emotional touch point that brings the brand's humanistic message to the target audience.