BRAND BACKGROUND
With a challenging Tet coming up, OMO is inspired to show deep understanding with working class audiences. With OMO, the daily "DIRTS" of millions of Vietnamese consumers are proof of the journey of "WORK WITH GREAT EFFORT AND NEVER GIVE UP" for a "PROSPEROUS FUTURE".
Accompanying the brand as the Influencer Marketing agency, The A List has spread the message “Lấm bẩn gieo hy vọng” to consumers through carefully selected KOLs.
ROLES OF KOLS
As a long-standing brand with a strong position in the market, each of OMO's campaigns is carried out on a large scale and is accompanied by both online and offline activities. Every step in the campaign requires suitable faces to accompany and spread the brand's message.
Therefore, The A List has carefully evaluated, analyzed and selected KOLs and community pages that will align with OMO. Not only choosing KOLs and Celebs with great influence, The A List also prioritizes inspiring characters who are attractive by nature and approachable to reach maximum target audiences.
Also, The A List also seeks connection with KOLs with in-depth knowledge, great influence on young people. They are influential writers who have profound and insightful sharing articles, conveying humanistic values to the public and having a stable amount of discussion and organic interaction. The outstanding names are content creator Ta Quoc Ky Nam, hot mom Ha Linh, travel blogger Ly Thanh Co, content creator Dino Vu, blogger Nha Co Hai Nguoi, writer Lucas Luan Nguyen...
RESULTS