BRAND BACKGROUND 

On the occasion of World Oral Health Festival 2024, P/S and VOSA create an interesting dental world for mothers and babies to explore together. There, dentists will transform into Siêu Nhân Không Biết Bay, with the "omnipotent weapon" P/S 123 on a mission to protect the family's beautiful white smile, against 3 "dental monsters". 

ROLES OF KOLS 

Accompanying P/S brand in the campaign, The A List took on the role of connecting Diva My Linh and rapper Rhyder in the MV Siêu Nhân Không Biết Bay, with a fun 123 dance representing 3 protective powers of P/S 123: Bright white, fragrant, prevents tooth decay.