BRAND BACKGROUND:

Being one of the most premium Hair Care brands in the Vietnam market from Unilever, TRESemmé was born with the mission of bringing people the confidence to step up everyday. Therefore, all of their activities always focus on encouraging customers to show independence, self-reliance, self-confidence by their own unique hairstyles.

On the occasion of the Lunar New Year 2022, TRESemmé kicked off a social challenge called “Show Me Your Tóc Tết” to encourage everyone to show off their outstanding hairstyles in the holiday. With the participation of Brand Ambassador Minh Tu and a large number of KOLs, the challenge has attracted a lot of users to join.

ROLES OF KOLS:

The objective of this campaign is to hold a successful challenge to attract as many participants as possible to join and confidently show off their own hairstyles on Instagram Platform.

The challenge was hosted by Brand Ambassador Minh Tu, Hair stylist Tung Chau and Make up artist Pu Le. They would be the judges and decide the one who had the most unique and outstanding hairstyle and be the winners.

There were three main KOLs starting the challenge: Quynh Anh Shyn, An Phuong and Thao Nhi Le. They are all fashionistas, beauty bloggers and models who are really fit with the brand image and orientation.

On top of that, there were also a large number of micro KOLs joining the challenge, showing off their hairstyles and inviting more participants to join.

RESULT:

The “Show Me Your Tóc Tết” Challenge was successfully organized with the participation of over 1000 users.

TRESemmé also demonstrated their unique image by holding a special social campaign on Instagram.