BRAND BACKGROUND:

In the eyes of many people, accumulating and investing is a matter of a large amount of money need at hands and at the same time there will require a reputable place where they can plug their property in.

Finhay, the leading financial investment and accumulation platform in Vietnam with the strength of technology, (Fintech) is easy for investors to follow daily updates and choose packages based on personal needs out of many options. Just with only 50,000 VND, you can start with Finhay! This is the very smart way to approach their main audience - GenZ who still not have available big amount of money to start investing.

Although Finhay’s mission is to change the habit of Vietnamese people in investing and saving. However, the biggest challenge of a business model like Finhay is how to attract customers to use app by proving its integrity, transparency and credibility. An extremely skillful move of Finhay is the strategic use of KOLs name as a solid base to demonstrate its reliability in addition to the regular audit and financial advisory activities of the top expertise units.

ROLES OF KOLS:

Shark Tank is a popular startup-themed reality TV show in Vietnam recent years, with the convergence of successful entrepreneurs from large companies/funding organizations. They are all called “shark" - the investors. They are those who have great influence in the field of investment as well as business, so these are the most suitable faces for Finhay to cooperate with for the introduction of new financial products on app as well as for its brand reputation building.

In this campaign, The A List joined in with the role of solving how to leverage KOLs in this marketing campaign changing Vietnamese people's perception about investment as well as savings. We were confident to propose to invite Shark Thai Van Linh to join a live chat with CEO Finhay via livestream to share tips and her opinions about Finhay/investment. In addition, to expand the reach, we also suggest collaborating with investment pages/groups on Facebook, along with micro influencers to surge app use in November 2021.

RESULT:

This is one of our bold campaign in the finance/investment industry using an appropriate KOLs name and images for consolidating brand awareness and trust purpose.

Only in 2 weeks, the campaign gained more than 300K interactions and 40K buzzes on Facebook, resulting in an increase of uses in app as job to be done.